That’s us, Peter Phan and Gilbert Kruidenier and our 18 imaginary co-workers. We’ve created quite a few experiments together over the past five years, like the “Dear me of 2007” and “Hybrid workspaces” videos, The Chameleon Cards, Australasian Change Days sessions and more than a few corporate change and communications jobs.

Peter is in charge of pretty pictures while Gilbert gets to play with words and somehow that creative process always just works. Because we still have a lot more ideas to bring to life, we figured we needed an actual name for our collaborations. But not just any old name of course! We needed a name that stands out, that makes people stop and wonder, but most of all a name that is easier to remember and spell than ‘FLIMP Studios and Kruidenier Consulting Productions’. You can see the issue, right?

Even though The Bad Change Company was only a working title at first, we grew to like it and now it just feels like us. Of course it helps that we can have a unicorn for an office pet. We don’t have much of a strategy other than to “do fun stuff that helps people” and that’s gotten us this far. If you have any suggestions, especially crazy ones, we’d love to hear from you any time.